Tuesday, March 24, 2009

Art to Share

One of the best ways to share art is to find artists creating their work as greeting cards. Often these cards are quality prints that are suitable for framing. For some time now, Past Perfect, has offered note cards and greeting cards featuring the photography of this artist.

The newest cards celebrate Spring and warmth - the warmth that is symbolized in the sunflower. The first of these cards is called Peep Peep.

Little chicks in their nest welcome Spring. This card makes a wonderful Easter Card and is great for any occasion. It would be a wonderful invitation to a baby shower! The inside of the card is blank so that any personal sentiment may be added.

The second card features the sunflower. There is a great fascination with sunflowers - perhaps because they are so large and grow so tall. This one is reaching the sky.

There are so many occasions that this card is perfect for. The sky and the sun - but the sun is the sunflower. Its warmth comes right through this image.

Cards make a wonderful way to share art. And, believe it or not, these cards are only two dollars each. There is also a special offer to mix or match any six of these same size cards for just $6.00 - including individuals of those offered in sets. And all with very low shipping. Come to Past Perfect to see all of the photo art cards that are offered!

Sunday, March 15, 2009

Pricing Your Work - Art or Craft

If you have read my articles on this site on Selling Wholesale, some of what you will read in this article will not be new to you (some of it will). But many who have no interest in selling wholesale, have many questions about how to price their crafts or artwork for sale.

Pricing is a difficult issue for many artists and craftspeople. They tend to devalue their work and place lower than market prices on their work. There is a whole psychology of this that we will not go into detail here, but it is important to understand the basics of pricing.

To price an item you need to take the costs of all materials, supplies, and expenses that make up an item and then add that to an hourly rate that you as the artist must determine that your labor and talent are worth. Start with the minimum wage and work up from there. You should certainly be paid the minimum wage. Of course, you should be paid more than the minimum wage. It is up to you to decide what you are worth per hour. Multiply the number or fraction of hours that it took to create your item. Add that item to your costs. The result is actually what should be your wholesale price and not your retail price.

You are not finished yet. To sell that item on your own you may have other expenses. If you are on an internet site that charges fees you now need to add those fees. If you sell at a craft show the table space will cost you money. You need to proportion that into your prices. If you take credit cards or use Paypal you must pay fees. Those fees need to be added into the price. Ideally when you are done you are at or near doubling that wholesale price that you came up with a few moments ago. (See why retailers double your wholesale price - they have these expenses too, only greater if they have a brick and mortar store.) Many craftspeople will feel that their item will not sell at double that initial price and feel uncomfortable about offering the doubled price when they try to sell the item on the internet or at a craft show. Eager to make sales they often offer their wholesale price to the public. This is a problem if you ever decide to sell wholesale. Retail shops do not want to compete with you and want to see that the price that they are paying wholesale is significantly less than your usual prices.

Put all of this together and we get a basic formula that anyone can follow to determine a price for a handmade item:

Cost of materials +
Cost of supplies +
Cost of Expenses (utilities consumed in creation) +
Self-determined Hourly Rate +
Fees to Sell (listing fees, show fees, credit card fees) =

There is also a factor that many retailers consider and add or subtract from the price. It is the concept of "what will the market bear". This includes competition and demand. You may come up with a price of $5.00. Other similar items sell for $3.00. You may have to find a way to reduce your costs to be able to make your item for $3 to be able to sell. If you can't find a way to do this you may need to decide that this is not an item that will sell. If you can test market it for a time at the higher price you will be able to know for sure. The other thing to consider is that some things are just not worth the higher price that you want. There is just so much that people will pay for some things. On the opposite end of this, you may find that you can price an item at $20 but other similar items sell for $50.00. You could try to sell your item for $30 less with the idea that you will sell more because you have a better price. But - some buyers will look at your less expensive item and start questioning why is it so much less. They may conclude that it is "not as good" as the similar item selling for more. In this instance you may want to raise your price to keep it in line with similar items.

All of this is not as hard as it may read. Follow the formula and you will get solid prices. Compare your prices to similar items on the sites you are selling on or at the craft shows that you participate in and make adjustments if necessary.

Sunday, March 8, 2009


We have another Photographers of Etsy member to feature. This photographer brings a very surreal look to her photography. Come an meet

Here is our interview with Debbie -

Briefly describe what you make?

I'm a part time photographer. I love to take nature photos.Mainly macros. I love close ups of the lil things that most people miss.

What mediums do you enjoy working in most?

I mainly shoot Canon DSLR.I love using my digital camera. I do;however, use a holga camera and now shoot TTVs through a vintage Argus camera.I also have a polaroid that I use from time to time also.I love the differend feel of all of these cameras. I could never pick just one.

How long have you been creating craft?

I have been shooting for as long back as I can remember being able to hold a camera. I always hated having my photo taken so I got behind the camera. As a famous writer once said."having the camera gives you power". You have the power to shoot what you like.Share what you want with the world or share nothing at all.

How did you get started?

I got started when I was young and my grandpa would let me use his old cameras. My first camera was a Polaroid,which I do still use from time to time. I recently got back into photography and have been shooting for charities. I joined a camera club last year and hit the ground running. Havent stopped yet. And now I'm selling my work along with having a few featured in a local gallery.

Where does the name of your shop come from?

Name of my shop just comes from me. My names Debbie and I photograph and Ive recently learned to knit.

What would you most want people to know about your work?

Its a huge time commitment. I work full time at another job and do photography on the side.Between weddings,charities and what I like to shoot for fun.Its a lot of time and work. You have to love what you do and I do. I hope that comes across in my work.

What words of advice do you have for other artists?

If you like photography and want to improve I suggest finding a camera club online and joining them. Its a really good investment in yourself.You find like minded people who enjoy it as much if not more then you. You will learn so much from them and all the critique on your work is great.


Great shop. Come and see this shop and the fine photography - and some knitting too!