Here is our interview with the artist, Hayley -
Briefly describe what you make?
i make American sweatshop free yoga clothing, hand screen printed and hand dyed by me! clothes are meant to inspire the wearer to feel one with nature, and to love her body as much as she loves the world! purusha makes clothing that is classic and timeless, yet youthful and modern. the perfect clothing for exercise, lounge, or after exercise :)
What mediums do you enjoy working in most?
i enjoy screen printing above all else, and i also dabble in oil painting on the side. i have a painting shop on etsy www.meandmystarlight.etsy.com , but i have yet to make a sale, so i stick mostly to making clothing!
How long have you been creating craft?
purusha was started in December of 2008! so ive been working on my business for around 1 1/2 years, and i love every minute of it. i cant wait though for more time to pass, so hopefully i can grow and expand more, and be featured in more boutiques across the country.
How did you get started?
he he i got started because i had so many crazy entrepreneurial ideas, and i was finally like, well you'd better pick one if you want to have something succeed! i was digging lots of little holes all over the place, because i have many interests... i was working on making a health drink, selling paintings, and writing and illustrating a children's book about my dog, and..... getting into screen printing! i loved screen printing the most, so i was like, OK im going to make something with this! so i started buying my own yoga pants (USA made only), and dying them and screen printing them. i got so many compliments on them so i started to sell them online on my etsy shop. sales were a bit slow at first, but now they are getting steady as i am building a name for myself.
Where does the name of your shop come from?
my shop name, purusha people, is a Sanskrit word. purusha means 'the soul of the universe' or the loving energy that is in all beings. i've always loved this word, and thought it was perfect for the image i am portraying with my yoga clothing.
What would you most want people to know about your work?
i would like people to know that i can customize any garment just for them :) i love to own clothing that no one else has, so i enjoy creating pieces for customers that are specially made just for them! id also like people to know that you can be comfortable and stylish at the same time! purusha clothing is extremely soft and wearable, yet sharp looking and turns heads!
What words of advice do you have for other artists?
words of advice: so cliche, but true- never give up! invest all of yourself into your product and you will get noticed! time takes care of all, and if you work hard and be yourself you will be rewarded! promote your image and your brand anyway you can- facebook, etsy, twitter- and don't be afraid to be different!
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Come see Hayley's shop.
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