Thursday, September 20, 2007
Craft Show Tip of the Week
Talking to your customers - yes or no? This is a question that can be debated for weeks, but it has been our experience that the answer is let your customers look without talking TOO MUCH to them. Smile always. Greet your customer with a friendly hello and then let them look. At most tell them that you are there to answer any questions - and perhaps introduce your work - "I make everything that you see!" Then shut up. Let them look. If you talk more they will WALK AWAY. People like to look and not feel that they are being pressured. Talking to your customers - whether you intend it or not, will be interpreted as pressure to buy. So keep smiling, be friendly and welcoming, but keep your mouth shut. Once they have picked out their purchase and begin the payment process, you can talk all you like.